I’m Stef, a freelance UX / UI Designer based in London with 10+ years of experience. I work with established brands and disruptive early-stage startups. Some of them are backed by:


Design should impress. Design should please. Design should rock. But most importantly, design should solve complex problems. Outcome increase sales.

I’ve designed all sorts of projects for all sorts of clients, and the only thing that all my final products had in common is that they all had to impact the user journey and their perception about the product/service. The only way to achieve this is by creating masterly, finished products that convey professionalism and user satisfaction. Every single detail matters - structure, typography, images, proportions, colors, patterns, lines, edges... All should be synchronized to complete the maximum UX.

I believe that one of my strongest points is that I always put myself not only in my client’s shoes, but also in the shoes of the end user. Every project has its target audience with its own needs, expectations, taste etc.

When starting a project, I always take my time to plan, research and experiment, before kicking off with the final design work. My aim is to create such a strong impression on the end user that they have to act after seeing the design piece.

My specialty is web design and front-end development, working on pixel tricks in Photoshop and Adobe Illustrator and turning them into beautiful, semantic HTML & CSS. I have solid experience with CMS and frameworks like Wordpress, Magento, CS-Cart, Joomla, Foundation and Twitter Bootstrap.

My interests do, however, extend beyond websites, and I love creating brand logos, newsletters and print design.

  • User Experience Design for The Phantom of The Opera

    The Really Useful Group, an international company set up in 1977 by Andrew Lloyd Webber, hired me as a freelance contractor to design the user experience of the international and local websites for Phantom of the Opera new website.
  • UX and UI Design improvement for SherlockML

    SherlockML is a world-class development environment for data science, which empowers engineers to quickly develop and deploy AI models in the cloud.

  • UX / UI Design for James Patterson UK

    Penguin Random House hired me independantly to design the user experience and interface for the new James Patterson website. He is one of the best-known and biggest-selling writers of all time, with 300 million copies sold and 130 novels worldwide.

  • User experience and interface design for fintech startup Oinky

    OINKY connects to your existing current account and calculates how much you can safely afford to save based on your recent spending. The London-based startup supports all major UK banks.


UX, UI and Front-end


UX, UI and Front-end


UX, UI and Front-end


UX and UI Design

Tim Routledge

Web Design, Branding and Front-end


User Experience


UX and UI design


Responsive web design

F1 in Schools

UX and UI design


UI, UX and Front-end


iOS App UI/UX Design


UI, UX, Front-end (Magento)


Design and Front-end (Magento)

action bikes

UI, UX and Front-end

newcastle brown ale

in Newsletters

Foska Toasties

in Newsletters



Well, I think here is the right place for the boring bio stuff

I’ve worked through all sorts of jobs and titles in the web industry until I finally realised that I’m way too interested in the technical part of the process, and calling myself a “nerd” sounded more like a compliment than an insult.

I started my professional career as a Sales Executive at a web design company 7 years ago, which was followed by a role as a Web Project Manager. Although talking big marketing words and clichés is not my favourite bit, it was still pretty cool because this experience helped me to learn how to deal with clients and stakeholders, and gain knowledge of how important it is to understand your client’s needs in order to achieve the final “wow” effect. However, it soon became apparent that I really enjoyed spending time with the designers and developers and understanding how they do their magic. I started trying it myself and I naturally gravitated to web design and development.

Shortly after, I embarked on a freelance career which gave me the freedom to work on all sorts of projects with different kinds of businesses - from charities and environmental organisations, to fitness instructors, boxing events and weapons resellers. Some people find it shocking that I pride myself with creating the only online shop that sells a dildo in the shape of Queen Elizabeth II, but the braver the project, the more I enjoy working on it.

For over 2 years I've been working as a UX and UI designer at Action Bikes and Foska, which gave me the opportunity to work with world renown brands such as Brompton, Trek, Raleigh, Look, Marin Bikes California, Wilier and Pashley. Later on I joined PeerIndex as a lead designer. We built an awesome data driven social analytical web app and got acquired by Brandwatch in November 2014.

It was time for me to move on and I joined another fantastic startup based in London - Kimono (now Blink). We were part of TechStars London WP 2014.

After almost 8 years working for variety of startups and established companies I decided to start freelancing full-time. So far I had the opportunity to work closely with over 50 startups, some of them backed by YC, Techstars, Seedcamp, Founders Factory, Collider and more.

A chew-everything rabbit, a non-stop snorring and farting bulldog, a worth-listening gig, and an always-talking-and-inspiring-me wife occupy my free time. Never stop travelling and thinking about new ideas. My bucket list is way too long, but my first wish is to visit all 196 countries in the world.

Data Analysys
Competitive Analysys
UX Testing
User Flows
User Interface
Brand Guidelines



I’ve always been inspired by random things like smart infographics, beautiful photos, motivational quotes, master design pieces, and all sorts of quirky stuff


You’ve just spent 0 minutes and 00 seconds looking at my homepage. Time is the most important thing we have, and unfortunately you will never get it back, so thank you very much for sharing it with me. If I were you, I would think about one of the 2 following options: A) drop me a line and let me learn something about you or if you'd like to hire me, just fill in this questionnaire; B) get away of this screen and grab a pint of Heineken. 🍺

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