FTO

Fitness Training Online is a project started by Dave Todd, a well-known personal trainer based and operating in South West London. This is the second project I’m doing for him.

Fitness Training Online is a platform based on Ruby on Rails and Twitter Bootstrap. The main aim of the web app is to allow Dave’s clients to do their training programs from home. Basically, the website has a shop section from which users can order a fitness programme which comes with professionally recorded videos and pdf files etc, depending on their level of experience.

The website is responsive and fully compatible with mobile, tablet and desktop devices. I also did wireframes for this project using Balsamiq Mockup app which saved us lots of unnecessary changes later on.

I also did 3 different logo versions for this project, from which Dave chose the one you can see below. It’s simple, clean and the italic font style is adding a feeling of movement and action which is complimenting the brand.